In sometimes surprising ways, associations play direct and indirect roles in bringing the products, services, and activities of daily life to people around the world. Including coffee.
American Beverage Association: Feeling sluggish in the middle of a long board meeting? Perk up with a cup of coffee, which can contain upwards of 150 milligrams of caffeine—twice that of an energy drink and almost three times the amount contained in soda, according to data compiled by the American Beverage Association. A stimulant found in more than 60 species of plants, caffeine also has flavor-enhancing qualities.
International Coffee Organization: Coffee may be the world’s most popular drink. The International Coffee Organization estimates that more than 2 billion cups of the beverage are consumed around the world every day. ICO also says global coffee consumption has increased by about 1.2 percent every year since the early 1980s. For a while, Japan, now the world’s third-largest coffee importer, had the greatest growth in coffee consumption, at nearly twice the global rate.
Barista Guild of America: Think you make the perfect coffee drink? Test your skills at Barista Camp, sponsored by the Barista Guild of America. The camp features hands-on lectures and workshops to help beginner and established baristas hone their coffee-preparation skills and learn more about the history, fundamentals, and art and science of the industry.