Convenience-store owners will learn how to promote their businesses more effectively with a new public relations guide from their association.
What’s the benefit? Good public relations is critical for business owners aiming to build relationships with their communities and customers. But not everyone’s a PR expert. That’s why NACS, the Association for Convenience & Fuel Retailing is giving its members the PR training they need to foster positive media coverage and build goodwill. The NACS Public Relations Toolkit is full of information for convenience-store owners on how to carry out successful PR programs in their communities, with instructions on everything from writing press releases to conducting media interviews.
Why it works for members: The comprehensive toolkit is an invaluable resource, teaching convenience-store owners and fuel retailers how to reach out to their communities on multiple media platforms and ensuring that they’re sending the right message to the public. “By using basic public relations strategies and gaining some additional exposure for your efforts, you will be able to more successfully attract consumers to your stores and improve the reputation of your brand,” NACS Vice President of Strategic Industry Initiatives Jeff Lenard said in a statement.
Other perks: The PR toolkit is just the latest deliverable from the NACS reFresh initiative, which highlights the contributions that convenience stores make to their communities. NACS members can take advantage of additional products and services to help them succeed, including offerings in the areas of business intelligence and data analytics, training and development, and store security and signage.