Monday Buzz: A Final Look at Insights from SXSW
A roundup of some of the nonprofit-focused highlights you may have missed from SXSW. Plus: scenes from the end of Starbucks' "Race Together" campaign.
South by Southwest officially came to a close Sunday with the final performances of the event’s musical component. And to make sure that no vital lessons for associations get lost among the technology, celebrity, and grandiosity of SXSW, Nonprofit Technology Enterprise Network (NTEN) has rounded up some of the most valuable sessions.
Presenters tackled a diverse range of topics at SXSW Interactive. Some of the most relevant for nonprofit organizations include:
- Data Visualization for Social Good
- NASA Moving Community from Online to Offline
- Activism That Drives Supporters
And that short list just scrapes the surface.
“Amidst the crowd of attendees representing digital agencies, startups, corporations, social entrepreneurs, and more, there was still a slice of the nonprofit technology contingency still holding strong,” NTEN’s marketing and publications director, Joleen Ong, wrote, adding that additional wisdom can be found in the archives of the hashtag #SXGood.
Visualization of the Day
Now that you’ve acquainted yourself with the “Social Media Engagement Funnel,” as visualized by Intersection Consulting‘s Mark Smiciklas and inspired by Social Media Explorer’s Jason Falls, check out Buffer blogger Courtney Seiter’s recent post “61 Key Social Media Metrics, Defined,” which is how we discovered the funnel in the first place.
Other Good Reads
“Leading change isn’t an easy thing to accomplish,” Starbucks spokeswoman Laurel Harper told the New York Times, which has a recap of the company’s short-lived “Race Together” campaign, in which it intended to prompt conversations about race over customers’ morning coffee
All associations are keeping a close eye on membership renewals, so turn your gaze to these three membership engagement tactics, courtesy of Wild Apricot blogger Lori Halley.
If you’re new to content marketing, consider downloading Association Marketer’s “Content Marketing Outline for Associations” to give you a great starting point.