Monday Buzz: Six Guidelines for Picking Association Consultants
Avoid the pitfalls of hiring consultants by learning how to properly vet them. Plus: how to sell more tickets to your next event.
Has your organization hired one too many consultants who just didn’t work out? Eugene Fram, professor emeritus of management at Saunders College of Business at Rochester Institute of Technology, has seen that problem arise many times during his many years with nonprofits and has shared some lessons learned in an article for The Huffington Post.
“From what others and I have observed, the board too often selects a person for the job without adequately researching his/her “fit” to the requisite challenge,” Fram writes.
As he warns, “a failure to appropriately vet a candidate can result in a weakened process and disappointing results.”
Fram’s guidelines center on these six qualifiers:
- Work samples
- Work habit
For more details about each of these guidelines, click here to read Fram’s full post.
Roundup of the Day
Miss the flurry of social media announcements last week? We covered what Facebook’s “distributed content” could mean for associations, and why you may want to consider adding live steaming app Meerkat to your toolbox. And above, Hootsuite has a handy roundup of everything else that happened in what amounted to a significant seven days for social.
Other Good Reads
We all want to sell more tickets to our upcoming conferences and other events, and these five tips from Event Tech Lab cofounder James Morgan can help bolster your attendee rolls.
Thinking about going native with your advertising? Tow-Knight Center for Entrepreneurial Journalism Director Jeff Jarvis has a post on Medium exploring the intricacies of, and problems with, native advertising.
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