Membership

Best Benefit Ever: A Tune-Up for Automotive-Repair Marketing

By / Apr 21, 2015 (Dmitry Kalinovsky/ThinkStock)

The Automotive Service Association is helping members boost their online marketing efforts through a partnership with the experts at Autoshop Solutions.

What’s the benefit? The Automotive Service Association [ASA] is teaming up with Autoshop Solutions, to help members assess and improve digital marketing efforts for their businesses. Through the partnership, Autoshop Solutions will offer ASA members a free marketing diagnostic as well as a $20 discount on monthly marketing services. The diagnostic includes an assessment of a shop’s marketing efforts, from website performance and design to calls to action, social media, and search-engine optimization. “Participation in the program allows ASA member shops to receive the internet marketing insight they need to improve their online presence and boost sales,” Autoshop Solutions CEO Danny Sanchez said in a statement.

Why it works for members: The comprehensive diagnostic gives members the marketing information they need from a source ASA knows and trusts. Since 2013, Autoshop Solutions has maintained ASA’s three websites: ASAshop.org, AutoInc.org, and TakingTheHill.com. “Autoshop Solutions has been a great partner to ASA for many years,” said ASA President and Executive Director Dan Risley in a statement. “We are excited to offer this benefit to our members and believe it will drive value into their businesses.”

Other perks: ASA members have access to the ASA Marketplace, which includes more than 35 benefit programs, products, and services.

Julia Haskins

Julia Haskins is a contributor to Associations Now. More »

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