Best Benefit Ever: A Surge of Local Data for Two Realtor Associations
Thanks to a partnership with RealEstate Business Intelligence, members of two Realtor associations have expanded access to local real estate data.
What’s the benefit? Now that the Greater Capital Area Association of Realtors (GCAAR) and Anne Arundel County Association of Realtors (AACAR) have become the first MRIS associations to sign with RealEstate Business Intelligence (RBI), the organizations’ combined 11,000 members have been granted a new benefit that simplifies the process of analyzing local real estate markets. Derived from MLS transaction data, SmartCharts Pro software provides statistics, trends, and insights about hyperlocal real estate markets, along with easy-to-read charts. “By equipping all of our members with SmartCharts Pro, we seek to provide members with the tools they need to expand their local market knowledge, provide even better value-added customer service to sellers and buyers, and, as a result, grow their businesses,” GCAAR President Suzanne Des Marais said in a statement.
Why it works for members: Not only will SmartCharts Pro supply Realtors with data about their local markets, but the benefit also fits with the National Association of Realtors’ new organizational alignment core standards. “The purpose of these new standards is to raise the bar for Realtor associations and ensure high-quality service for real estate consumers,” Jon Coile, MRIS chairman of the board, said in a statement. “The hyperlocal market statistics provided by SmartCharts Pro better enable real estate professionals to be regarded by home buyers and sellers as the most trusted, local expert voice in real estate.”
Other perks: GCAAR members also enjoy perks such as free contracts and addenda, electronic key services, and discounted continuing education, while AACAR members can take advantage of the National Association of Realtors’ Realtor Benefits Program.