Ann Smarty, brand and community manager for Internet Marketing Ninjas, has a stern warning against being lulled into a false sense of security by auto-publishing social media tools.

“In fact, publishing your article is just the first step,” she writes in a post on SocialFish. “Once it’s done, there will be more and more work marketing it, exploring new channels, scaling what you have already found effective, delegating what you think can be delegated, etc.”

Smarty lists six tools that can help in various steps of the content-production process. They include:

Scheduling Tools

• Oktopost
• PowerPost

Social Promotion Tools

• Viral Content Buzz
• Knowem Social Media Optimization Tool
• Cyfe

Email Marketing Tool

• GetResponse

If you want to know more about these services, check out Smarty’s full post.

Design Insight of the Day

LogoLounge founder Bill Gardner has released his annual design trends report, and Quartz reporter Anne Quito has a breakdown of the findings. Don’t read it looking for direct inspiration, though: Gardner warns, “Please do not consider this report a suggestion of what your next project should look like.”

Other Good Reads

Spruce up your organization’s donation page by following Network for Good‘s Tips for Creating the Best Donation Page Ever.

Troubled by attendees’ lukewarm response to your event swag? Then check out EventManager Blog contributor Shawna McKinley’s four-step process on how to turn your swag “from drag to brag.”

If you work for a transportation association—or tackle a daily commute to work—you might be interested in this report on the success of Copenhagen’s bike infrastructure boom, via Co.Exist reporter Ben Schiller.

(elenabs/ThinkStock)