Money & Business

Data Nugget: Smaller Parts, Bigger Payments

By / Aug 3, 2015 (Luis Llerena/ThinkStock)

Something about breaking a payment into 12 smaller parts makes a larger total payment a lot more palatable.

In a survey of 84 nonprofit organizations, fundraising and advocacy firm M+R found monthly giving grew by 32 percent in 2014, compared to 9 percent for one-time giving. Even more interesting are the average gift amounts.

Average Online Donations

One-time gifts: $104

Monthly gifts: $23 Per Month ($276 12-Month Total)

Source: M+R Benchmarks 2015

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