Something about breaking a payment into 12 smaller parts makes a larger total payment a lot more palatable.
In a survey of 84 nonprofit organizations, fundraising and advocacy firm M+R found monthly giving grew by 32 percent in 2014, compared to 9 percent for one-time giving. Even more interesting are the average gift amounts.
Average Online Donations
One-time gifts: $104
Monthly gifts: $23 Per Month ($276 12-Month Total)
Source: M+R Benchmarks 2015