Making Videos: In-House Studio Basics

The tools you'll need to start building videos at your association.

Associations certainly don’t need to hire a full-time videographer to make quality video, but professional expertise will likely become necessary at some point.

The tools you’ll need to start building videos at your association.

Creating an in-house video studio is an investment, but one that will likely last for years. And it doesn’t have to break the bank. For $10,000, the California District Attorneys ­Association turned an office storage room into its studio by painting one wall green (for a green screen) and installing lights, a soundboard, and a computer.

According to Personify Vice President of Marketing Paul Gannon, who heads the company’s weekly video show, here’s what you’ll need to build a basic studio that can produce broadcast-quality video (all prices are approximate).—G.B.

Video Switcher or Mixer ($5,000): A switcher allows you to move between different cameras, titles, graphics, and video clips. With a switcher you can record your show or stream it live on the internet.

Cameras ($1,500 each): Multiple camera angles are probably the best way to improve the visual quality of your broadcast or recording. Start with two cameras and work your way up.

Microphones ($100–$350 each) Each person appearing in a video segment will need a microphone. Wired, handheld microphones can be purchased for less than $100, but a wireless lavaliere microphone is a good investment.

Lights ($200 each): Plan on purchasing an LED key light and a fill light.

Audio Mixer ($100): You’ll need to mix your different audio feeds in the audio mixer before sending it to the video mixer.

Accessories ($500–$1,000): You’ll need a tripod for each camera, a stand for each light, and a handful of different cords and other accessories.

Video Hosting ($200 per year): YouTube is free, but a video-hosting platform, such as Vimeo, provides better integration with your website and allows you to reap the benefits of improved SEO.


Gayle Bennett

By Gayle Bennett

Gayle Bennett has written for the magazines of the Council for Advancement and Support of Education, the IDEA Health and Fitness Association, and the Council for Residential Specialists. MORE

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