Micro Moments

Wednesday Buzz: The Impact of Micro Moments

Communication is getting more concise; find out how to use this to your advantage at your next event. Plus: Posting on Instagram just became a whole lot easier.

Time efficiency has become increasingly important in both the social and the professional world.

Thanks to the constant connectivity of mobile devices, there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”

Event Manager Blog has found that these “micro-moments” are increasingly significant when it comes to conducting a successful event for your organization and has created a list of sample scenarios, inspired by real tradeshows, that organizations could adopt for an upcoming event.

Providing accessible WiFi for itinerary information and using online forums to connect and network with fellow attendees are just a couple of the suggestions.

The post also recommends that organizations and companies start engaging attendees through micro moments before the event begins.

“Event participants now expect access to smart mobile resources even before they register to attend an event … as you plan for your next event, we recommend reviewing your technology choices carefully to ensure that your team can successfully cater to the attendees’ intent-rich, demanding micro moments,” Nishita Jain, senior director of digital marketing with a2z Inc., writes.

Tweet of the Day

Social media management platform Hootsuite announced today that it will be partnering with Instagram. Organizations and companies will now be able to plan Instagram posts, let multiple people manage an account, and access all social media accounts from one single dashboard. For more information, click here.

Other Good Reads

Need help gathering volunteers? Marketing blog Twenty Hats explains the secret to increasing your numbers.

The business of viral videos has not stopped growing, thanks to the popularity of visual content and social media, as Wired reporter Davey Alba notes in his latest story.

With technology and trends always changing, how can your association keep up? Learn how your organization can be “agile” with nonprofit blogger Kivi Leroux Miller’s second installment in her four-part series.


Eli Zimmerman

By Eli Zimmerman

Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. MORE

Got an article tip for us? Contact us and let us know!