Membership

Data Nugget: Onboarding Boosts Online Engagement

By / Oct 1, 2015 (sezer66/Thinkstock)

Research on online communities shows that a few simple practices for welcoming new participants can have significant positive effects on engagement.

In its “State of Community Management 2015” report, The Community Roundtable called a new-member onboarding program a “quick win” for organizations that host online communities. “This year’s research shows that personal (versus automated) welcome emails, welcome calls, webinars, and video welcome tours all have significant correlation to higher engagement rates,” the authors note.

Without New-Member Programs

Inactive: 34 percent

Lurkers: 35 percent

Contributors: 16 percent

Creators: 10 percent

Collaborators: 5 percent

With New-Member Programs

Inactive: 28 percent

Lurkers: 35 percent

Contributors: 17 percent

Creators: 12 percent

Collaborators: 9 percent

Source: The Community Roundtable, “The State of Community Management 2015” Online Community Engagement

Associations Now Staff

The Associations Now team of editors covers all aspects of association management in print, blogs, and daily news. More »

Comments

Leave a Comment