Today is the exact day Marty McFly and Doc took the time-traveling DeLorean for an adventure in the film Back to the Future II. And as with any holiday, fictional or not, organizations and brands are hoping their celebrations will prompt members and customers to exclaim “Great Scott!”

Nonprofit group We’re Going Back is holding a celebration worthy of the most hardcore Back to the Future fans. The five-day event will include a tour of the Universal Studios movie set and a chance to try out the hoverboard Marty used in the second film. All proceeds from the bash will go to Team Fox, an organization that supports Parkinson’s disease research.

Team Fox has also partnered with Royal Caribbean to offer the chance to enjoy a Back to the Future cruise. Those who climb aboard will sail with members of the cast and crew aboard Royal Caribbean’s largest ship, the “Oasis of the Sea” and raise even more money for Parkinson’s research.

Among the many tweets sent with the #BackToTheFuture hashtag was Google’s headline-grabbing “confidential PDF” with blueprints for a Flux Capacitor, the technology that turned Doc Brown’s average DeLorean into a space-bending time machine.

Tweet of the Day:

The 2016 Salary Guides are here! Download today to find #TheRightRange for you. http://t.co/zBk6fqahWw pic.twitter.com/8PRYAMvwLj

— Robert Half (@roberthalf) September 8, 2015

Robert Half, a professional staffing service, has announced the release of its 2016 Salary Guide. Covering an array of jobs, the guides can make a great starting point for your next round of salary negotiations.

Other Good Reads:

Hackers may have an unhealthy obsession with health organizations. Eweek reporter Nathan Eddy delves into a recent survey spotlighting the digital dangers facing health organizations.

Could your organization’s Instagram presence be stronger? These steps may help raise your photo profile to a level you’ve always pictured.

Is your association not getting its hoped-for results? Perhaps it’s time to bring some new skills to the table. Nonprofit Quarterly looks at the benefit of having “hard skills” when it comes to advocacy.

(JD Hancock/Flickr)