The world’s largest social network announces it’s expanding into fundraising with the launch of an app to help users raise donations. Plus: The tastes of 2016.
Over the past few years, Facebook has transformed from a social media platform into an internet multitool, jumping into various projects, from cybersecurity to virtual reality. Now, Facebook is adding a new offering to its digital suite: fundraising.
According to a news release, the company has designed a new page layout for nonprofits to raise donations for campaigns.
Through the new feature, dubbed “Fundraisers,” organizations can “tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal.”
This is not the first time Facebook has expressed interest in working with and supporting charity groups.
After April’s destructive earthquake in Nepal, for example, Facebook sent a message to users, giving them the option to donate to support emergency response teams.
Now, donations will be collected through an updated version of Facebook’s “Donate Now” button, which was made available to nonprofits earlier this year.
As part of the button update, an organization can add a donate button to any post or page it creates.
Facebook hopes this new tool will help nonprofits use its immense global network of 1.01 billion daily users to make a positive impact on the world.
“We’ve seen from our community that when people take action, lives are changed,” Naomi Gleit, Facebook’s VP of product management, wrote in a press release. “We know we can do more to enable these connections.”
Video of the Day:
Planning an event or tradeshow can be a stressful endeavor, especially when it comes to setting the menu. Get ahead of the game with the National Restaurant Association’s (NRA) predictions for upcoming food trends in 2016.
Other Good reads:
Did your social media presence underwhelm in 2015? Learn from your mistakes and prepare for the new year with blogging expert Elena Prokopet’s tips to strengthen your organization’s presence.
This woman created her own nonprofit to help protect her peers. Change-Defend Founder Pooja Nagpal tells ABC7 reporter Danny Romero how she was inspired to start an organization to teach women self-defense.
The secrets to a participatory conference, revealed! Event Producer Jenny Stanfield has some tips on kindling participation in this Event Manager Blog post.