Tradeshow Booth

Monday Buzz: Boosting Your Tradeshow Booth

Some handy tips to enhance your presence on the tradeshow floor. Plus: A check-in on the success of Giving Tuesday before its fourth anniversary.

Tradeshows are an increasingly important, but often overwhelming, challenge. The flurry of activity on the floor; the noise from hundreds, maybe thousands, of people; and the constant pull for attention can overload the senses of even the most seasoned attendee.

With constant stimulation, it can be hard for some organizations to stand out among the crowd.

To help, Marketing Specialist Sarah Landrum has assembled a list of tips to help any organization shine.

Interactivity is one of the most important features of a successful booth, according to Landrum. Consider using games and demonstrations to grab that all-important first glance from an attendee. And encourage your staff to play up their expertise when engaging with attendees.

“They should also be skilled at talking to people and drawing them into a conversation,” Landrum writes. “Consider investing in some Dale Carnegie business courses to prepare for upcoming events.”

When it comes to your actual setup, keep it simple. Avoid filling every square inch of your booth; it can be distracting and counterproductive. Be strategic with your displays, and go for quality over quantity.

Ascent of the Day:

To some, the madness of Black Friday shopping is as much a Thanksgiving tradition as turkey and pumpkin pie. But Giving Tuesday continues to gain momentum as an alternative for holiday spending. Nonprofit Quarterly¬†Reporter Patricia Schaefer provides an update on the state of Giving Tuesday and offers lessons that nonprofits can learn from the day’s growing success.

Other Good Reads:

Should more nonprofits start acting like startups? Entrepreneur examines one group’s success with a Silicon Valley-esque model.

Innovation has made our lives easier in some ways, but is that necessarily a good thing? Dorothy Leonard, a professor of business administration at Harvard, argues that it’s time we added more challenges to our modern lives.

(Sean Gallup/ThinkStock)

Eli Zimmerman

By Eli Zimmerman

Eli is studying Journalism at the University of Maryland. When not studying, he likes to relax with a nice book or a couple rounds at the local boxing gym. MORE

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