It’s time to applaud the member of your team who keeps your association’s community engaged and thriving. Community managers put in a lot of work, and today, on Community Manager Appreciation Day, they’re being heralded not only for their work but also for the valuable insights they share.

Founded in 2010 by Jeremiah Owyang, cofounder of Crowd Companies, the day has expanded from an appreciative Twitter conversation to a 24-hour community-building extravaganza, with events on and off the internet.

To celebrate its own community, the team behind Community Manager Appreciation Day is announcing awards for standout members of the trade, updating the #CMADSelfie Hall of Fame, and holding a series of panels ranging from fostering employee development to live-streaming tips to managing online volunteers. But it’s not all buttoned-down seriousness; as you might expect, some humor is entering the #CMAD conversation.

Happy #CMAD to everyone out there in community management. Keep rocking and doing what you do :) pic.twitter.com/hPOOATp7yr

— Sarathûn (@rikkusarah) January 25, 2016

And perhaps most important for association community members, even if you miss out on the live broadcasts, they’re archived on the My Community Manager YouTube channel, where they’ll join past broadcasts.

Calendar of the Day

Membership management software provider Wild Apricot has a ton of data at its disposal, and the company most recently put it to use to discover when common events happen most frequently for organizations. Check out the full calendar here.

Other Good Reads

Is your association aligned with your employees’ morals? As reported by Inc. writer Will Yakowicz, a new Deloitte survey reveals that millennials are especially guided by their moral compasses, which could be a vital piece of the retention puzzle.

What’s in your search index? Avalon Consulting Search Practice Director Miles Kehoe asks a pivotal question in the latest update of his ongoing series on internal site search for CMS Wire.

Despite association data indicating that e-book sales have plateaued, the founder of the Institute for the Future of the Book believes digital reading will yet replace physical books. It will just take a different, more social form. The BBC‘s Rachel Nuwer has more on this story.

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