Wednesday Buzz: Discovering the Best Digital Marketing Hubs
A new study breaks down what an ideal marketing hub should include and which companies meet those standards. Plus: How Facebook beat Twitter.
Earlier this month, Gartner published an extensive report on digital marketing technology stacks, titled “Magic Quadrant for Digital Marketing Hubs.” While the full report is placed behind a pay wall, CMSWire reporter Dom Nicastro reached out to several of the companies described as “visionaries” by Gartner’s report to get a closer look at what makes each of the companies tick.
In total, four leaders offered their pitch as to why their companies’ offerings stand out from the crowd, providing some food for thought for any organization looking for a new marketing solution along with some insight into the state of the digital marketing industry.
“The reality of current marketing technology stacks offered by major players such as IBM, Adobe, Salesforce and Oracle, to name a few, is that they’re groups of disparate offerings, acquired through acquisition,” Kitewheel president Mark Smith said, positioning his company’s solutions as central to any integration effort.
“The 1:1 communication between brands, their agencies and the consumers they serve is stretching from paid media to owned and earned — truly programmatic marketing,” MediaMath CMO Joanna O’Connell said, emphasizing that the firm places a priority on audiences and programmatic ads.
For more details, check out Nicastro’s full post here.
Stats of the Day
For the past few years, Facebook’s and Twitter’s trajectories have seemingly gone in opposite directions. Just look at gloomy headlines like “Is Twitter Doomed?” Business strategy expert Ben Thompson takes a deeper look into the divide between the two networks in this extensive post.
Other Good Reads
Resident tech blogger Ernie Smith offered his thoughts on the blogging platform Medium last week, and now association communication expert Maggie McGary gives her take on Medium and the value of blogging.
The hottest new tax haven is … the United States? Bloomberg Businessweek investigative reporter Jesse Drucker explains all in this new report.
Want to make the most of the many e-learning options popping up online? This list of 15 sites from LearnUpon is a great place to start.