Facebook for Nonprofits

Monday Buzz: Teaching Nonprofits the Secrets of Facebook

Looking to get the most out of your organization's Facebook page? The social media network has released a new suite of tools to improve your nonprofit's community. Plus: Why office perks may not help creativity.

As Facebook’s membership base has grown, so has its complexity, particularly for membership organizations using it as a valuable communications hub. Every interface or algorithm brings a new set of complications, but to help nonprofits keep up with new changes and longstanding fundamentals, the social giant has launched a new resource.

Titled Facebook for Nonprofits, the site is a repository of guides and how-tos, broken up into four sections that should be familiar to all nonprofit pros:

  • Getting started
  • Raising awareness
  • Activating supporters
  • Raising funds

Beyond those broad categories are more specific guides for each action a nonprofit may want to take on Facebook. In the supporter activation section, for example, organizations can learn how to use Facebook to encourage turnout at events or inspire their most passionate members to assume leadership positions.

That said, some in the nonprofit community aren’t exactly applauding Facebook’s new site.

“Consider Microsoft’s recent donation of software valued at $1 billion to nonprofits and universities, or Google for Nonprofits, which grants 501(c)(3) organizations free access to valuable tools like the Google Grants Program and YouTube for Nonprofits,” Nonprofit Quarterly digital publishing coordinator Aine Creedon wrote. “Is this all Facebook is willing to provide for the nonprofit sector? We’re not impressed.”

Idea of the Day

Instead of bolstering creativity and incubating brilliance, could your office’s cozy comforts be doing the exact opposite? In a post on Medium, Joe Bagel tackles that question and trumpets the importance of great minds sharing great ideas.

Other Good Reads

There are few better ways to build event excitement and attendance than positive word-of-mouth. But how do you get the ambassadors needed to build that hype? Christina Green breaks it down in this Event Manager Blog post.

Polls have their uses, but as association and nonprofit expert Steve Drake writes in his latest post, they must always be viewed with caution and in context.

If you’re tired of being disorganized, consider adopting the “Big to Small” rule, as explained by Element founder Johnny Schillereff.


Morgan Little

By Morgan Little

Morgan Little is a contributor to Associations Now. MORE

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