Money & Business

Thursday Buzz: A Crafty Gift for Peyton Manning

By / Feb 11, 2016 (Brewers Association)

The Brewers Association attempts to introduce Peyton Manning to beers not named Budweiser. Plus: All those new trends may not be new at all.

The Denver Broncos’ Super Bowl-winning star quarterback got schooled by an association.

While celebrating on Sunday night, Peyton Manning said in an interview he was going to mark his victory by drinking “a lot of Budweiser.” The comment raised a lot of eyebrows—especially from craft brewers, who know a thing or two about Super Bowl slights.

The Brewers Association—a nonprofit trade group representing more than 2,900 American breweries, as well as another whopping 45,000 members of the American Homebrewers Association—had a response ready for Manning.

The trade group, which is based in Boulder, Colorado, sent over a sampling of 10 craft beers brewed both nationally and in Colorado.

“Wouldn’t he rather have a beer more fitting of his superstardom; maybe a beer that more closely represents the Broncos’ status as an underdog? That’s what we believe small and independent craft brewers represent,” the group said in a news release.

The Brewers Association also offered to give Manning a chance to see quality craft beer up close, inviting him to visit a local craft brewery in the letter it sent him [PDF].

Want to see which beers were included in the shipment? Take a look.

Advice of the Day

There’s always a new trend around the corner … but that trend may not be entirely new.

Know Your Own Bone blogger Colleen Dilenschneider presents three new trends that pertain to cultural organizations (or any association) and shows how they aren’t necessarily brand new. They’re more recycled concepts reimagined for today. And she urges you to not be afraid of them.

Additional Links for Your Day

“Where to start…” It can be evident there is more diversity than ever in workplaces, organizations, and our communities—but are we more inclusive? Joe Gerstandt raises the question on his blog.

One in 10 baby boomers say they will never retire. The older generation remains in the workforce, with nearly half saying they won’t retire until age 66 or older. See what Fast Company found out about how boomers are revolutionizing retirement.

Is your computer eternally distracting? Are there lots of documents, links, photos and projects cluttering the desktop screen? Writer and angel investor Nir Eyal helps you out on his Nir and Far blog.

Patrick deHahn

Patrick deHahn is a contributor to Associations Now. More »

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