Thursday Buzz: How Algorithms Could Change Your Social Feeds
Planned changes among online networks could change your social strategy. Plus: How did your favorite newsletter get you to sign up?
Things are changing on social media, and it isn’t clear if it’s for better or worse.
More and more social networks are going the way of algorithm-set feeds on their home pages, taking inspiration from Facebook, which traditionally has set up its pages that way. Popular posts with the most active likes, comments, and shares get pushed up to the top of the feed for those who missed it.
Twitter has always been an up-to-the-second social source of what’s the latest in news, sports, live events, and buzzing conversation. But its new algorithm nixes the famed chronological order and features important tweets users have missed while offline.
Earlier this year, the move frustrated power users, but Twitter insisted it was an opt-in feature. This week, however, the company reversed that decision, instead requiring users to opt out.
Now Instagram is looking to join the club. The Facebook-owned mobile photo application will stop putting the latest posts at the top. Instagram says it plans to test the personalized algorithm in the coming weeks.
It’s going to make social strategy a little more difficult for smaller organizations that want to get their messages across without having to throw down money. Social media strategists will have to think harder about what will gain traction online—along with the crazy and oddball things that could be pushed to the top of feeds.
Watch the Wording
3 E-Newsletter Sign-Up Boxes I Like https://t.co/AiPbQDLxUo #marketing #plugin pic.twitter.com/3E6h4XGVQH— Chamber Dashboard (@ChamberDash) March 16, 2016
Want people to subscribe to your newsletter? Your sign-up message makes a difference. In a blog post this week, Kivi Leroux Miller shares three email newsletter sign-up boxes that she says give readers good reasons to subscribe. Check them out.
Other Links for Your Day
It’s St. Patrick’s Day. You don’t really need the luck of the Irish. Inc.‘s Bill Murphy lists 17 things that “lucky people” do that are actually habits and strategies smart people use to make their own luck.
Want to talk good customer service? Several companies are poring over details on how to better serve their clients. Brent Summers at CMSWire shares some of their key strategies.
Here’s a handy job search tip. Melanie Pinola at Lifehacker shows readers how to change the location on their LinkedIn profile so they can find work in a place other than in their current ZIP code. See how it works.