Money & Business

Social Media Campaign Celebrates Landscape Architecture

By / Mar 14, 2016 (Iwan Baan/ALSA)

The American Society of Landscape Architects kicks off its 2016 social media campaign to celebrate the creative minds behind the park where your kids play, the courtyard where you eat lunch, or the trail where you run.

Love the outdoors? Now’s the chance to share your favorite park or hiking spot.

The American Society of Landscape Architects is hosting a social media campaign to showcase outdoor spaces designed by landscape architects.

During April, World Landscape Architecture Month, ASLA is encouraging its members, architects, and the public to share photos of “their favorite park, bike trail, green space where they like to eat lunch every day, and just so they can visually connect the term landscape architecture with these parks and other things,” campaign manager JR Taylor said.

Those who want to participate can download the wallet-sized “This is Landscape Architecture” card to hold up in a photo, then post the shot on Facebook, Twitter, or Instagram with the hashtag #WLAM2016. ASLA will reshare the hashtagged posts, aggregate them through its Tagboard site, and feature them in a Facebook album.

“We really feel that social media is a really good way of reaching people and informing the public about what landscape architecture is,” Taylor said. “Also a great tool for reaching a younger generation—people in college or high school who are considering a major in something in the design profession—and letting them know what landscape architecture is and all the things that landscape architects do.”

ASLA hosted a similar #WLAM2015 campaign last year with the tagline “Designed by a Landscape Architect.” Taylor said it reached almost 3 million people in 33 countries, displaying landscape architecture from around the globe.

“It’s really cool to see the breadth of the profession from all across the country and around the world, seeing all the interesting spaces and parks and things like that that landscape architects design,” he continued.

The association is hoping to achieve a similar response this year as the campaign helps bring attention to the landscape architecture profession and allows the professionals to share their work with friends, neighbors, and the public.

“It’s a really effective and convenient way for our members to share what they do, and landscape architects in general to share what they do, and get it in front of a lot of eyes that might not necessarily see it—raising the level of public awareness for landscape architecture,” Taylor said.

Alex Beall

Alex Beall is an associate editor for Associations Now with a masters in journalism and a penchant for Instagram. More »

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