Tuesday Buzz: Twitter Could Soon Get Roomier
Photos and links may soon no longer count toward your 140-character limit on tweets. Plus: How to find the perfect place to host your event.
Associations with social media campaigns know the frustration that comes from having to cut a perfect tweet short to add a link or a photo.
That frustration may soon be eased: There are rumors, first reported by Bloomberg, that Twitter plans to change its character-limit policy.
The change would give users an additional 23 characters, providing more flexibility when designing a Twitter campaign.
Although Twitter has not commented on the rumor, the company is open to experimenting with its model, according to CEO Jack Dorsey.
“As long as it’s consistent with what people want to do, we’re going to explore it,” Dorsey wrote in a January tweet.
This new update may be what the social media giant needs to attract more users to the network; growth in use has stalled, according to TechCrunch.
With social engagement headed down the video and photo path, associations would do well to keep their fingers crossed that this rumor becomes a reality.
Tweet of the Day
Planning an association event or conference takes time, effort, and organization. Finding the perfect space can be crucial to an event’s success. Event Manager Blog offers some advice on how to make the best choice for your association.
Other Good Reads
Associations called on to lead: The United Nations is calling on industry organizations to spur the charge toward reaching sustainability goals.
Your association may need to work on communicating with employees. A new study from the Institute of Public Relations shows that employees feel their organizations are not clear enough about their goals.
Is your data-security strategy lacking? Research from the Information Governance Initiative and Preservica argues that many organizations are not prepared for long-term data protection.