Technology

Tuesday Buzz: Microsoft's Big LinkedIn Buy

By / Jun 14, 2016

What LinkedIn users should expect from Microsoft’s pricey buyout. Also: The story of a hairdressing trailblazer who was an association member for nearly 80 years.

It’s not every day that a $26 billion company acquisition gets announced—especially one that has the impact of Microsoft’s purchase of LinkedIn, reported Monday.

The deal is particularly impressive—it’s bigger than previous Microsoft buyouts involving Nokia, Yammer, Skype, Minecraft maker Mojang, and numerous others.

But the purchase puts both companies in a fascinating place. It gives Microsoft a fresh jolt of momentum with business users, an audience that’s key to the company’s growth and popularity. And it gives LinkedIn additional freedom from the ebb and flow of the stock market, which hasn’t treated the company so well since it went public.

But in a lot of ways, the shift highlights a major change in Microsoft’s business strategy, as it moves away from products and deeper into services.

“This deal is all about bringing together the professional cloud and professional network,” Microsoft CEO Satya Nadella told The New York Times on Monday.

There’s a lot of potential in this deal, something that Postlight’s Paul Ford lays out in his analysis. It could turn LinkedIn into connective tissue for Microsoft’s software, it could become a major publishing platform for the company, and it could take advantage of the data that LinkedIn has been gathering from its users for more than a decade.

The latter comment is where Ford sees the real opportunity.

“Microsoft is a software company, sure, but it’s also a bit of a nation-state with an enormously broad mandate,” Ford wrote. “LinkedIn is an unbelievable data-mining platform; it has the ground truth about the global economy, especially around the technology industry, and it has a lock on that data.”

Member Remembrance of the Day

From Marge Simpson to Beyoncé, the beehive hairdo has long been one of the most fascinating ways to style hair. You can thank Margaret Vinci Heldt for that invention.

Heldt, who died on June 10 at the age of 98, leaves a long, upstanding legacy behind—one represented with the association Cosmetologists Chicago, which reflected on the loss of one of its most prominent members in a Modern Salon article published last week.

“Margaret was a member and inspiration to Cosmetologists Chicago since 1938,” noted Paul Dykstra, CEO of the association’s tradeshow, America’s Beauty Show. “We dedicated our 2010 America’s Beauty Show to Margaret—a hair stylist, fashion innovator, salon owner, educator, champion, member and dear, dear friend to many. We will continue to honor her for her love and devotion to her association, her profession and everyone who knew her.”

Other Links of Note

Apple’s most recent update to iOS, announced yesterday, comes with a major perk: You can finally remove the default apps from your devices.

You have the same 24 hours as everyone else. But if you’re an event planner, how can you maximize that time? The Event Manager Blog has some ideas.

Database advice of the day from Effective Database Management’s Wes Trochlil: Take regular snapshots of your member data so you can refer to that data later.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

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