AAA warns the public that you shouldn’t play Pokémon Go and drive. Also: How some nonprofits are using Pokémon Go to their marketing advantage.
Pokémon Go is all the rage, but it could be dangerous in the wrong hands or the wrong circumstances.
That’s according to AAA, which, on Tuesday, warned the public not to play the mobile version of the hugely popular Nintendo franchise while driving. To put it simply: As fun as the game is, it’s not worth the risk.
“Trying to catch a Pokémon while behind the wheel is a major distraction and increases your risk of causing a crash,” the auto club’s spokesman, Josh Carrasco, said in a news release. “Put your phone down while driving. Just one quick text or glance to see the next Pokéstop could end up costing you or someone else their life.”
The association used its news release to speak up about the dangers of using a cellphone for any purpose while driving, highlighting statistics from the National Highway Traffic Safety Administration that indicate distracted driving is responsible for one-tenth of all driving-related deaths.
The success of the game, which has reportedly topped mainline apps like Tinder and could soon overtake Twitter, was extremely quick. The game has been available to U.S. customers for less than a week, and it’s helped Nintendo’s stock value soar to new heights.
That’s great and all, but don’t play while you’re driving.
Get in on the Craze
— Charity Miles (@CharityMiles) July 12, 2016
Of course, some will look at Pokémon Go and see an opportunity to highlight the efforts of a nonprofit, an opportunity to get people to visit a church or business, or an opportunity to get people talking and moving around. At Kivi’s Nonprofit Communications Blog, Kristina Leroux highlights a few nonprofits that have already experimented with this kind of use.
In particular, Leroux highlights the efforts of Charity Miles, which has launched a Pokémon Go Challenge to encourage people to use its own app, which donates to charity based on how much people move around. Clever, huh?
Other Links of Note
Good read of the day. At The Guardian, Katharine Viner makes the case that the truth has been greatly distorted by the rise of social media.
Volunteering isn’t just good for the soul; it also helps boost relevant career skills that you need. VolunteerMatch Marketing Advocate Basil Sadiq explains.
The freemium model can quickly go wrong. According to CMS Wire contributor Tom Petrocelli, Evernote is a good example of why.