Leadership

Thursday Buzz: Nick Offerman, Michelle Obama, Associations Give Exercise a Boost

By / Sep 1, 2016 (YouTube screenshot)

Funny or Die releases the ultimate comedic short on staying healthy and fit, starring first lady Michelle Obama and actor Nick Offerman. Plus: Generation X earns applause.

The President’s Council on Fitness, Sports and Nutrition is turning 60, with its tongue firmly in cheek.

With the help of first lady Michelle Obama and former Parks & Recreation star Nick Offerman, the council released a commemorative History of Exercise video over at Funny Or Die.

“We are excited to have First Lady Michelle Obama and Nick Offerman help us kick off the #0to60 initiative, and we also want to thank our partners who have joined the campaign to help Americans be active and healthy,” Shellie Pfohl, executive director of the President’s Council, said in a statement.

Supported by the #0to60 campaign—run by the President’s Council, along with the National Foundation on Fitness, Sports and Nutrition—the video will be featured on the #0to60 app, on the 0to60fitness.org website, and on social media.

“The Foundation is committed to using innovative partnerships & programs to build on the 60-year legacy of the President’s Council,” Chris Watts, executive director of the foundation, said in a press release.

Along with Funny Or Die, many associations got involved in producing the clip, including the American Council on Exercise (ACE), the American Heart Association (AHA), and the International Health, Racquet and Sportsclub Association (IHRSA).

“IHRSA was thrilled to be a partner in producing this video, with the goal of encouraging more Americans to get active,” IHRSA President and CEO Joe Moore said in a statement.

In Praise of Generation X

There’s always a gripe about certain generations and how are ruining the world. (You know, the millennials.) But not this time. At her blog, Know Your Own Bone, IMPACTS’ Colleen Dilenschneider is at it again with her facts, and she shows how Generation X individuals are superb cultural-organization members.

Additional Links for Your Day

There are endless bits of advice on how to rock at being a leader. But Jim Haudan at Inc. suggests you just need one: Become an expert at building up creators within your organization.

A budding controversy to watch: Lately, YouTube has been receiving criticism from its most popular personalities for its rules on what constitutes an advertiser-friendly video—and that’s leading to a bit of online revolt.

Working with others can sometimes be incredibly frustrating. Why not let the issues roll off your back? Patrick Allan at Lifehacker looks at a recent study the pushes for forgiveness at work.

Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. More »

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