Tuesday Buzz: Thinking Instagram? Think Compliance
A compliance expert breaks down the legal, regulatory, and reputational concerns you need to keep in mind when running a brand Instagram feed. Also: The value of membership for salespeople.
Being a brand on Instagram isn’t the easiest thing in the world, because you’re always toeing the line between promotional and personal.
But regulators’ and consumer groups’ recent scrutiny of brands’ Instagram use raises another big question: What are the limits of what you can do on the service?
Over at CMS Wire, compliance expert Joanna Belbey of Actiance breaks down a number of the concerns your organization might have. Those concerns are a lot more serious and complicated than the thought that goes into simply posting an item, Belbey explains.
“Companies need to provide social media discovery if faced with lawsuits or investigations,” Belbey writes, as an example. “Those that fail to build a proper retention strategy put themselves at legal risk and create internal e-discovery challenges that drain resources.”
There are a lot of elements of reputational risks at play—and you, simply put, have to plan for those if you want to communicate with the public.
“The first step to mitigate reputational risk is to develop management procedures and controls around what employees can post and create policies and processes that help guide social content development,” she explains.
Check her CMS Wire post for more insights.
Thom Singer, a noted speaker and an active member of the National Speakers Association, has been doing a blog series called “The ABCs of Sales,” and the most recent item on his list should warm the hearts of association execs: “J is for Join,” he writes.
In his post, Singer makes the case that associations can be valuable tools that can help salespeople become better at their jobs—and it’s a bad idea to miss out on joining just because they might lose out on a few sales leads. He suggests joining the associations your clients frequent.
“While your own industry organization might only have competitors, your client’s trade group is made up of people [with] whom you can do business,” Singer writes. “If you skip out because your competition got [there] first you are handing them a lifetime of relationships.”
Check out Singer’s Some Assembly Required blog for more thoughts.
Other Links of Note
The reviews are in: Here are what a number of reviewers think of the new headphone-jack-free iPhone 7. (Simply put: The phone is great; the lack of a headphone jack isn’t.)
Over at the Tagoras corporate blog, education expert Jeff Cobb launches a series that should help your organization find the right technologies to encourage learning among members.
Share more effectively: At the Buffer Stories blog, the company’s Kevan Lee breaks down the tactics for sharing effectively on social media.