Business

U.S. Travel Association Doubles Down on Vegas Ahead of Debate

With this week's final presidential debate set in a travel-industry hotbed, the U.S. Travel Association is using the opportunity to play up the economic importance of travel in a series of ads. The group says its message resonates regardless of party.

When Donald Trump and Hillary Clinton head to Las Vegas for the final presidential debate, they’ll find that a major industry group has already landed there.

Last week, the U.S. Travel Association announced a major ad campaign ahead of Wednesday’s debate at the University of Nevada, Las Vegas (UNLV). The trade group is showering the city’s taxis and McCarran International Airport with advertising designed to highlight the travel industry’s economic impact.

Samantha Brown, a Travel Channel host who serves as a U.S. Travel ambassador, is pushing the message.

“You’ve all heard the saying,” Brown says in an ad, “but you know what actually stays in Vegas? Jobs. From getting here to staying here to eating and drinking and everything in between, it all creates jobs and grows the local economy.”

U.S. Travel President and CEO Roger Dow says the travel industry’s financial prowess is a bipartisan success story—particularly in Nevada, where the industry employs more people than any other.

“In this polarized political climate, there’s one thing both sides can agree on: the power of travel for our nation’s economy,” Dow said in a news release.

U.S. Travel has spent the election season pushing a positioning campaign that took the association to the two major party conventions last summer.

(iStock/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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