Business

Wednesday Buzz: Change Your Standards

When it comes to digital marketing, investing in low-cost content suited to your audiences may beat a more expensive approach. Here’s why. Also: the importance of a good PowerPoint.

Sometimes it feels like you need to spend a lot of money to make a big splash online.

But what if you simply need to change your standards when it comes to social strategy? At Social Media Today, writer Andrew Hutchinson makes the argument that great success can be had with inexpensive content.

He points to BuzzFeed as an example. While much of the content on the site is simple, it’s successful and well-attuned to its audience, and so it does really well for the company. As Hutchinson notes:

The point here is that you shouldn’t be intimidated by content or restricted to a certain type of post, or even quality, when looking to maximize your marketing message as it’s all relative to what your audience responds to. Yes, maybe you’ll generate more engagement if you spend a couple of grand on a new product promo created by professionals, but you also might have done just as well putting on a mask and live-streaming yourself sitting in your car in the car park at Walmart.

Check out his full post for more thoughts about digital marketing.

Make it Pop

PowerPoint might seem a bit old hat, but the platform still has its place, and it can be used to good effect. At Association Marketer, Dan Whiting breaks down some important considerations for maximizing the impact of your PowerPoint presentations.

Food for thought of the day. At Wired, Klint Finley ponders whether a firm like Twitter would work better if it were built like the Green Bay Packers, which is owned by the team’s fans.

Traveling abroad soon? Lifehacker offers a warning against using passport courier services, which can prove more costly than beneficial.

Think differently about event sponsorship. The Event Manager Blog highlights a bunch of ideas that could prove attractive to new sponsors.

(iStock/Thinkstock)

Ernie Smith

By Ernie Smith

Ernie Smith is the social media journalist for Associations Now, a former newspaper guy, and a man who is dangerous when armed with a good pun. MORE

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