An expert on the younger generation suggests that associations should look at social entrepreneurship, not advocacy, to engage millennials. Also: Why large event venues shut their doors.
Millennials and young adults have a differing mindset on causes than do older generations, which is why a recent study recommended that nonprofits change up their tactics to reach these audiences.
But what should those strategies look like? In a recent piece on Association Success, XYZ University Founder Sarah Sladek posits that for associations, the path forward might not be an aggressive approach to government relations, but rather one focused on social entrepreneurship.
“As social entrepreneurs, millennials pursue opportunities to solve the world’s problems,” Sladek writes. “As these problems have grown increasingly complex, the big question is: how can the problem-solving work of society be redesigned so it is more responsive to our needs? Hence, advocacy is changing. Millennials are expecting associations to focus on a greater good and to engage them in the process.”
Overall, she sees the tide turning away from advocacy.
“Advocacy as we know it is declining and becoming irrelevant, while social entrepreneurism is growing,” she adds.
When Venues Close
— Event Manager Blog (@EventMB) December 5, 2016
Not every event venue is designed to last for the long haul. Sometimes they close because of age or expense. The Event Manager Blog recently highlighted 15 abandoned venues, many of which fell into decay because of political factors, natural disasters, or (more commonly) lack of maintenance.
“As you can see, the size of the event does not always guarantee that they will be in use or maintained because for many event venues the ongoing maintenance cost is simply too high,” the site states.
Other Links of Note
The future of mobile payments might look a lot like Amazon Go. Check out the new grocery store strategy, which is breathtakingly innovative.
Site launch of the day: One of the boldest new websites in recent memory, The Outline is designed to tell stories in different ways. It’s the brainchild of Joshua Topolsky, the journalist behind The Verge and an audacious Bloomberg redesign.
Anonymity isn’t an excuse not to engage: At the Rasa.io blog, Christian Britt makes the case for engaging anonymous users.