Know Your Cuts: Meat Institute Launches App Targeted at Consumers

The North American Meat Institute's latest foray into the app space is meant to help take the confusion out of buying a cut of meat and preparing it—something the group said was a challenge for many consumers.

In case you don’t know the difference between a flat iron steak and a pork tenderloin (hint: they come from completely different animals), a new app from the North American Meat Institute might prove useful on your next trip to the grocery store.

MyMeatUp, an app announced by NAMI last week, offers information on where different cuts of meat come from and the best way to prepare them. The trade group designed the app, based on content from the website, in response to concerns that buying meat and poultry products was often confusing, especially with the recent addition of terms such as “grass fed” and “natural” to the lexicon of the meat aisle.

“This dynamic, interactive app offers consumers a convenient, go-to guide that will equip shoppers with essential tips when buying, preparing, and cooking meat and poultry products,” NAMI President and CEO Barry Carpenter said in a news release. “It is a great resource, particularly for younger shoppers just starting to navigate the grocery store on their own for themselves and their families, to answer any questions they have about the meat in the case.”

Cuts of beef, veal, pork, and lamb are covered in the app, as well as preparation techniques and information about issues that may be of concern to meat buyers, such as antibiotic use and animal welfare.

You can grab the iPhone version at the App Store, while the Android version is available at the Google Play store. And you can always learn more at the MyMeatUp website.


Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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