Membership With a Motorcycle: Association Benefits from Manufacturer’s New Perk

One interesting strategy for building up the member rolls comes from the American Motorcyclist Association, which will see a spate of new members join thanks to a manufacturer’s decision to include a year of AMA membership free with the purchase of a new bike.

In the market for a GasGas off-road motorcycle sometime in the next year? You might just find that one of the added extras sweetens the deal in a big way.

Recently, the manufacturer announced it was giving anyone who buys one of the company’s enduro or trials motorcycles a free, one-year membership to the American Motorcyclist Association, a major industry group.

The company says the move, which applies to any motorcycle sold by the company since December 1, is a reflection of the value AMA gives to the industry.

“We strongly believe in and support the mission of the AMA and can think of no better way to help grow membership than by offering the membership free of charge to our customers,” explained Scot Harden, the chief marketing officer of the company’s North American arm, in a news release. “Our sport has never needed the AMA more than it does today as we are under constant attack by regulatory bodies and environmental groups.”

It’s not just a deal for new AMA members, either: The company will also cover membership dues for the coming year for current AMA members.

In comments on the move, AMA Vice President of Industry Relations and Business Member Programs Jim Williams applauded GasGas’ willingness to offer such a deal.

“The support of companies such as GasGas North America to the AMA and our members is good for the association and good for motorcycling,” Williams explained in the release. “Working together, we are all in a better position to fulfill the AMA’s mission to promote the motorcycle lifestyle and protect the future of motorcycling.”

A GasGas EC300 CC. (Handout photo)

Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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