Go behind the scenes of Valentine’s Day flower delivery to find out how they arrive at your home via the Miami airport. Also: Why you should employ structured content.
Are you gifting flowers to your sweetie this Valentine’s Day?
If you are, then you’re part of a multibillion-dollar international flower industry that kicks into high gear this time of year, according to the Miami Herald.
Each year, importers fly in billions of flowers from countries including Ecuador, Mexico, and the Netherlands, with most entering the United States via the Miami airport. And yes, an association is involved—specifically the Association of Floral Importers of Florida.
“More than 90 percent of imported flowers move through Miami International Airport, according to UPS,” the Herald reports. “Year after year, Miami International Airport consistently receives the most flower imports of any other U.S. port.”
After arriving in Miami, the flowers reside in a huge refrigerated room until Customs and Border Protection officials inspect them for pests and plant diseases.
On Mother’s Day, another huge day for the flower industry, all types of flowers are popular, but “Valentine’s Day is really focused on one flower: the rose,” says Christine Boldt, the association’s executive vice president.
Learn more about flower transportation logistics here.
Make your content findable and manageable https://t.co/pJesfxKLPM
— Carrie Hane (@carriehd) February 13, 2017
These days, people read content on all sorts of of devices, including laptops, tablets, smartphones, TVs, and even watches.
It’s past time you quit producing content that’s optimized merely for the desktop user. At the Tanzen Consulting website, consultant Carrie Hane suggests making your content easier to find and digest by using structured content.
“‘Structured content’ means content that is broken into smaller parts, or ‘chunks,’ that can be mixed and matched in multiple ways,” Hane writes. “Essentially, it turns content into data.”
Structured content makes your site omnichannel optimized. It also makes it easier for web-scraping robots to read.
Check out Tanzen’s post for more details about how to optimize your site infrastructure.
Other links of note
Getting unlimited: The Verge reports that Verizon is bringing back unlimited data plans—something every major provider now offers.
Raising red flags: Struggling to get major gifts? In a guest post for the Wild Apricot blog, fundraising consultant Amy Eisenstein details obstacles nonprofits face with large donations.
Membership community: Feverbee tells us why you should focus on changing people’s attitudes rather than trying to change their behavior.