American Associations Day participants headed to Capitol Hill for a day of advocacy this week. Also: Perfect your event email timing and frequency.
Wednesday was a day to celebrate associations. Undaunted by Tuesday’s late-winter Nor’easter, nearly 200 association professionals took to Capitol Hill to meet with lawmakers and their staff members to advocate on behalf of associations in ASAE’s annual fly-in.
“The fly-in participants, representing associations from more than 30 states, were asked to discuss a couple of key issues: tax reform and its potential impact on associations, and the value of association meetings and conferences,” ASAE said in a statement.
Participants educated members of Congress about the effect that associations have on the economy, workforce development, workplace safety, and numerous other topics. ASAE used a tool called Thunderclap to help amplify its message on social media, and participants shared highlights on Twitter with the hashtag #AssociationsStrengthenAmerica.
Check out scenes from the day of grassroots activism in a video by ITN Productions:
Email Timing Is Everything
Email is one of the most effective ways to reach your members about upcoming meetings and events. But while planning a campaign, you may wonder: When should I send those emails, and how many should I send?
Eventbrite provides guidance from its new Event Email Benchmarking Report.
On average, event professionals in the U.S. send 1.66 emails per week. Eventbrite recommends sending them on the same day and at the same time each week.
The study notes that Wednesday is the most popular day of the week to send event emails in the U.S.
Other Links of Note
Be more like sloths. CNN Money shares a few ways to keep calm during business travel by behaving more like our slow-moving, furry friends.
Embrace technology. LeVar Burton spoke with EdTech about ways to use digital devices for storytelling.
Does your nonprofit have a Facebook presence? Even if it does, it might be good to check out this Wild Apricot guide for a refresher.