Friday Buzz: Convention Industry Council Refreshes Brand

Now the Events Industry Council, the organization’s new name and logo came about thanks to member feedback. Also: why you should add fireside chats to your next meeting.

As the event industry evolves, so, too, does one of its well-known organizations. The Convention Industry Council has rebranded itself as the Events Industry Council (EIC).

The council swapped the word “convention” for “events” in its name because its members see “events” as more universal and modern, according to a news release. Reflecting the name change, EIC has also introduced a new logo.

“As the leading organization representing the wide variety of professions and professionals in the events industry, the Board of Directors recognized a need to refresh and refine our brand to better serve our members and members’ constituents,” said EIC Chair Susan Robertson, CAE (who also is ASAE’s executive vice president and the ASAE Foundation’s president), in a statement.

EIC also refreshed the look of its Certified Meeting Professional program, which the group’s president and CEO, Karen Kotowski, CAE, noted helped underline its importance within the industry.

“Our industry is an exciting one, and it’s an honor to represent so many strong organizations and professionals with the CMP designation,” Kotowski said. “The new look of our CMP logo represents the fresh ideas and quality that each Certified Meeting Professional brings to his/her employer and clients.”

This brand revamp comes months after the group shifted its management and physical location.

Casual Conversation

We all know by now that not every meeting presentation needs to be a speaker on stage in front of PowerPoint slides.

At your next event, the Slido blog recommends adding in fireside chats. The informal conversational format provides a few benefits to your attendees that you may not have thought of.

If you’re booking speakers who tend to repeatedly use the same materials at each meeting, a fireside chat may pull new stories and information out of them. Adding in audience questions to the chat also helps to boost engagement and produce insights from the speaker that are truly valuable to attendees. And less experienced speakers may be more comfortable with the casual tone.

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Clarity, competence, and more. Meeting Planner Playbook shares the six practices of high-performing event professionals .


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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