Transforming your association to be more digitally strategic takes a radical change in mindset. Also: Don’t make these membership engagement errors.
Is your organization digital first or just digitally reactive? That’s one of the central questions raised last month at Association Palooza V—a meetup for association executives.
IT Consulting Company DelCor, which also was one of the event’s sponsors, reveals a few key takeaways from the meeting.
First, you’ll need to consider if your group is ready to become digital first.
Delcor provides five important questions to assess cultural readiness, including: “Is our decision-making process rooted in the wealth of analytics and insights provided by the digital universe?”
A digital culture also means tearing down silos. A digital transformation requires more collaboration and shared responsibilities. And everyone from staff to board members needs to be aligned on strategic value and goals.
Read more of the takeaways here.
Rules of Engagement
— NeonCRM (@NeonCRM) April 3, 2017
We all want our members to engage with our association, but you may be making a few mistakes that are hindering your engagement success.
According to Neon, a technology services firm for nonprofits, your association may be guilty of errors, such as poorly defining what engagement means to your organization, not catering to members, and overemphasizing recruitment.
“While recruitment is important, member stewardship should be equally so,” writes Neon Marketing Associate Andrew Dain. “When you focus all your efforts on bringing new individuals to the group, you run the risk of leaving your other members with fewer opportunities, unattended concerns, and lack of lasting connection and community within your organization.”
Other Links of Note
Infographic of the day: Venngage illustrates the old and new digital marketing trends that are dominating 2017.
Go to your meetings. Show your team members that they’re important to you by attending regular meetings even when you’re on business travel, says Fortune.
Picking platforms. An AdWeek contributing writer makes the case for prioritizing Instagram over Snapchat in your marketing efforts.