Wednesday Buzz: Tell a Story That People Won’t Forget
Don't be afraid to add a little drama when telling your nonprofit's story. Also: how to get the most value out of the next meeting you attend.
Nonprofits tell a lot of stories, whether it be for cause-driven campaigns or in annual reports. How can you make yours unforgettable?
Hypsypops Design Co., an information design firm, provides a narrative structure to help you deliver a more powerful message.
Plot your narrative using the Gustav Freytag pyramid. Begin with the pyramid base—exposition, including introducing your characters. Then reveal the central conflict of your story, which is the problem that your organization is trying to solve.
Follow that up with the rising action. And then deliver the climax, the peak of the pyramid, where your nonprofit may be playing the hero. Next, show the falling action “where you show why [your nonprofit’s] solution is a solution.” And finally, reveal the resolution.
Hypsypops also provides a checklist to help you tailor your nonprofit’s work to a narrative arc. Make sure you precisely determine your target audience and frame your story around a call to action.
Boost Event Value
Are you attending industry-related events this spring? Make the most of your meeting attendance by going in with a specific goal, says a recent GovEvents blog post. “If you are looking to make connections, set a specific number of people you want to meet or go in with a list of names/job titles that you’d like to connect with,” writes Kerry Rea, president of GovEvents.
And be sure to create a plan for following up with the contacts you make. Think about connecting through social media, engaging online, or even setting up a coffee date.
Other Links of Note
Twitter revenue slows. But the platform’s daily active user base is growing, reports The Verge.
Time for a refresh. The Moery Company shares a few ways to deliver a prospectus that sponsors want to see.
Staying relevant. Know Your Own Bone looks at why people trust museums more than the press.