Friday Buzz: Believe in Associations
Associations are improving people’s lives every day, even if their work is behind the scenes. Also: Google makes changes to event search results.
As the workweek winds to a close, let’s take a small break from the daily grind to appreciate the lifesaving and world-changing work that associations have done for decades and will continue to do into the future.
“Associations are the reason our quality of life is so high, our life expectancy is so long, and why our democracy works,” writes Cecilia Satovich, senior vice president of client services at Results Direct, in a reflective LinkedIn post.
Satovich aims to spread the word about the awesome effect of associations, and she does so by telling a few personal stories about how associations have changed her life for the better. For instance, groups like the American Speech-Language-Hearing Association and the American Academy of Pediatrics advocated for programs that led to hearing screening tests in public schools. This program detected Satovich’s hearing loss when she was in kindergarten.
She goes on to reveal how associations have been a “behind-the-scenes” force helping her with a family member with cancer and her own neurological pain.
“Association advocacy isn’t just on the Hill, it’s through supporting industries and professions,” she writes. “It’s through supporting people to do their jobs better, and the rest of us average consumers are the beneficiaries of that high standard of quality.”
Good SEO News
Google is changing the way it surfaces event listings on its mobile app and mobile site. These changes may make your next event easier to find.
According to a post from the Event Manager Blog, “event-related searches will result in a clear summary of activities pulled directly from event listing sites such as Eventbrite, Meetup, and more.” Meaning that searchers won’t have to click through different website listings to find information; event details will appear right on the search return page.
Check out Google’s developer guidelines to make sure your event surfaces during searches.
Other Links of Note
Lessons learned. Entrepreneur shares valuable wisdom from leaders who have stumbled and recovered.
What should you know about marketing in 2017? HubSpot spoke to 11 experts for their top tips.
Start your meetings off strong. MeetingsNet shares a few ways to wow your audiences when kicking off your general session.