Monday Buzz: Employee Engagement Starts at the Top

Don't look to employees to fix a flailing company culture. It's up to leaders to make changes. Also: How to send an email that your members will want to read.

Is employee engagement suffering in your organization? Your association can’t achieve its goals if your staff are dragging themselves into work every day.

Jill Christensen, an employee engagement expert, spoke at last week’s Digital Workplace Experience conference, and she directed a few harsh words to executives who employ incompetent managers: Fire them.

“It’s on senior leaders to get this right, not employees,” writes Dom Nicastro in a conference recap post for CMSWire. “Employees want to be engaged and inspired. But they don’t have the workplace environments to do so.”

To create a better culture for your employees, leaders need to start with making a more personal connection with employees and exhibiting a confident and trustworthy demeanor.

Christensen recommends seeking feedback from employees and making changes accordingly.

“At the end of the day, you have to meet basic human needs just like water and air,” she said. “Their individual values need to align with company values.”

Excelling at Email

We all know the frustration of sending emails to members that get low open and click-through rates. How can you get more eyes on your emails?

The Content Marketing Institute (CMI) shares advice for creating a must-read email program.

One mistake many associations make is thinking that they have to send email at a certain time—be that once per day or once per week. But there’s no need to hold your group to a strict schedule. You should send email “only when you have something worth saying,” CMI says.

Also, try keeping your emails focused on one topic. “Don’t pack your emails with so much content that subscribers have to work to establish whether they contain anything relevant to their needs or interests,” writes Sujan Patel.

Other Links of Note

Infographic of the Day: BizTech Magazine illustrates ways to protect your organization from mobile vulnerabilities.

How are you thinking about the future? Strategy+Business shares two simple frameworks to use for a more productive future.

Don’t just think about mobile as a way to passively absorb media. Buffer shares 26 apps to use on your smartphone to create engaging social media content for your members.


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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