Friday Buzz: The Most Popular Ice Cream Flavor

In honor of National Ice Cream Month, an association pinpoints the ice cream flavor that moves the most units. Also: defining rules for event planners.

When it comes to ice cream, a lot of people are just fine with plain vanilla, as it turns out.

According to a recent survey released by the International Dairy Foods Association (based on a poll of its members, as well as members of the National Ice Cream Retailers Association), vanilla and chocolate remain the two most-popular flavors of ice cream for Americans. More complex flavors—like cookies and cream, buttered pecan, and Moose Tracks—show up further down the list.

So why is vanilla such a big seller? Cary Frye, IDFA’s vice president of regulatory and scientific affairs, suggests its flexibility is a driving factor in its success.

“Vanilla has long been the best-selling ice cream flavor not only because it is creamy and delicious, but also because of its ability to enhance so many other desserts and treats,” Frye explained in a news release. “It tastes great topped by whipped cream and fudge sauce in a sundae, with root beer in a float or atop a warm slice of apple pie.”

The survey was conducted as a part of National Ice Cream Month, which celebrates the $39 billion industry that creates more than 188,000 jobs.

Curious to learn more? Check out the infographic below:


Event Rules

Meeting planners often have some basic thought processes when they create new events, and when formulating your own strategies, it’s always good to see how others think.

BizBash asked a variety of its “innovators” over the years about their main rules for events—specifically, how they’re designed and whether concepts should be repeated. Check it out. A lot of smart folks are featured.

Other Links of Note

Ever rely on the hosting service Photobucket? You may want to check your old links. The company is drawing a lot of controversy this week after blocking third-party hosting of images for nonpaying users.

Remember the Fyre Festival? The Event Manager Blog does—and it has a timeline of how it all went down.

Work ’em in slowly: How does MailChimp get its new employees going? Easy: The company doesn’t let them work for the first week. Instead, MailChimp works really hard on the onboarding front. The company’s chief culture officer, Marti Wolf, explains how that works in a Fast Company guest post.


Ernie Smith

By Ernie Smith

Ernie Smith is a former senior editor for Associations Now. MORE

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