Friday Buzz: The Most Popular Ice Cream Flavor
In honor of National Ice Cream Month, an association pinpoints the ice cream flavor that moves the most units. Also: defining rules for event planners.
When it comes to ice cream, a lot of people are just fine with plain vanilla, as it turns out.
According to a recent survey released by the International Dairy Foods Association (based on a poll of its members, as well as members of the National Ice Cream Retailers Association), vanilla and chocolate remain the two most-popular flavors of ice cream for Americans. More complex flavors—like cookies and cream, buttered pecan, and Moose Tracks—show up further down the list.
So why is vanilla such a big seller? Cary Frye, IDFA’s vice president of regulatory and scientific affairs, suggests its flexibility is a driving factor in its success.
“Vanilla has long been the best-selling ice cream flavor not only because it is creamy and delicious, but also because of its ability to enhance so many other desserts and treats,” Frye explained in a news release. “It tastes great topped by whipped cream and fudge sauce in a sundae, with root beer in a float or atop a warm slice of apple pie.”
The survey was conducted as a part of National Ice Cream Month, which celebrates the $39 billion industry that creates more than 188,000 jobs.
Curious to learn more? Check out the infographic below:
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BizBash asked a variety of its “innovators” over the years about their main rules for events—specifically, how they’re designed and whether concepts should be repeated. Check it out. A lot of smart folks are featured.
Other Links of Note
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