Tuesday Buzz: Ward Off These Digital Deadly Sins

Are you committing sins that are putting you behind the digital curve? Also: Raise more money by making #GivingTuesday a monthlong campaign.

You’re probably already familiar with the seven deadly sins like greed, envy, and sloth. But have you thought about them in the context of how your association is managing a digital transformation?

In a recent blog post, DelCor applies the seven deadly sins to common digital mistakes that may be holding back your association.

Consider greed. “You may have heard of ‘bright shiny object syndrome,'” writes David DeLorenzo. “This can take hold when we see very cool products and services presented by entertaining salespeople.” It’s easy to be tempted by the latest and greatest products, but your organization may not need them. Stay focused on your requirements and the practical applications of new tech.

Nobody likes to admit it, but sloth may also be a challenge to your association. A digital transformation often requires a lot of energy that leaders are reluctant to expend. “Don’t be lazy when it comes to committing to organizational change,” suggests DeLorenzo. “Encouraging innovation and an overall better understanding of digital transformation can improve your association’s cultural mindset.”

Infographic of the Day

Following Black Friday and Cyber Monday is #GivingTuesday. A day when consumers donate to the nonprofits of their choice. This year, it will fall on November 28, but there’s compelling evidence for organizations to promote the hashtag beyond the day.

Network for Good determined that nonprofits who approached #GivingTuesday not just as a single day, but as a jumpstart to a year-end giving campaign “raised, on average, five times more overall during year-end.”

Other Links of Note

Have you ever wondered how many of your donors are on Facebook? Digital marketing expert John Haydon tells us how to crunch the numbers.

Effective leadership often requires risk-taking. But student loan debt may be causing the younger generation to become risk-averse, reports Fortune.

Many organizations are working to become gender inclusive at all levels, but some companies may be undermining those efforts without even realizing it, reports Forbes.

(dzalcman/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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