How event planners use data gathered from the event after the fact.
Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”
Proving ROI: 19 percent
Planning better future events: 37 percent
Post-event communications: 5 percent
Improving attendee experience: 40 percent
Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey, January 2017