Meetings

Data Nugget: From Data to Action

By / Oct 11, 2017 (erhui1979/Digitalvision Vectors/Getty Images Plus)

How event planners use data gathered from the event after the fact.

Event technology produces a lot of data for meeting planners. Here is how association planners responded in a survey when asked, “What is the primary way you are utilizing data and information generated from your event technology systems?”

Proving ROI: 19 percent

Planning better future events: 37 percent

Post-event communications: 5 percent

Improving attendee experience: 40 percent

Source: Cvent and Event Marketing Institute, Event Technology Engagement Survey, January 2017

Associations Now Staff

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