Thursday Buzz: Twitter’s New Event Showcase

Twitter's latest feature, "Happening Now," puts the spotlight on events. Also: How to make changes in a stubborn office.

If you’re not prioritizing Twitter during your events, it may be time to start.

This week, Twitter launched a new feature called “Happening Now” that will consist of “a dedicated timeline of tweets related to the event at hand,” reports TechCrunch.

Twitter already offers up a few ways to keep up with events, including live video streams and specific event hashtags, but this new feature doesn’t depend on the hashtag. Happening Now “builds on top of Twitter’s understanding of how to sort tweets associated with an event, like live video,” writes Sarah Perez. “The tweets will display algorithmically in these new custom Happening Now timelines.”

Twitter is debuting this new feature with pro sports, but will expand it to other types of news and entertainment events in the future.

Keep in mind that just as any Twitter user can create a Twitter Moment now, it’s likely that soon your association will be able to curate its own Happening Now content about its meetings and events.

Changing the Office

Every association gets stuck in its ways from time to time, but change is often required if you want to stay relevant. So how do you achieve change in an office that just doesn’t want it?

To start, you have to concede that some things are working. “It’s important to explain that while you’re aware the current method works, there are a few ways in which you think you could improve it,” writes Kat Boogaard in a recent post for The Muse. “Emphasizing the benefits of your idea—rather than just simply venting about the shortfalls of the existing procedure—will hopefully start to show your superiors the light.”

Other Links of Note

You’ve got your year-end fundraising plan set, but inevitably something comes along to derail it. The Better Fundraising Co. blog shares a few tips for sticking to your plan.

Awareness is a common goal, but how do you measure it? Kivi’s Nonprofit Communications Blog shares a few methods.

Are intranets on their way out? CMSWire speculates that they could be replaced by bots.

(HStocks/iStock Editorial/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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