Money & Business

Monday Buzz: Greta Gerwig's Lesson on Asking for a Favor

By / Dec 11, 2017 "Lady Bird" director Greta Gerwig, right. (A24)

Heartfelt letters from the director of the hit film Lady Bird to major musicians asking for music rights can teach us all a little something about asking for a favor. Also: how not to annoy your members.

Nonprofits often seek the support of celebrities to raise awareness of important causes. Sometimes celebs are happy to help; many times they decline. If your organization is usually rejected, you may want to take a cue from Lady Bird writer and director Greta Gerwig.

Gerwig wanted to feature hit songs by Justin Timberlake, Alanis Morissette, and Dave Matthews in her film. Her heartfelt letters to the artists, in which she shared her feelings about the songs and how they would be used in the movie, are essentially a master class in requesting a favor, reports Quartz.

Gerwig opened each letter with a biographical anecdote to form an immediate connection. “The very first cassette tape I ever bought was Jagged Little Pill,” she wrote to Morissette. “I would listen to ‘Perfect’ over and over in my living room, memorizing the lyrics, feeling that it was written just for me.”

Take a look at her letters to see how she deftly uses flattery and emotional appeals to get a yes from the stars.

Don’t Be Annoying

Do you have bad habits that turn off your members? A recent post on the MemberClicks blog details a some things you might do that could be driving your members nuts—and how to remedy them.

One of the quickest ways to annoy your members is to take too long to answer simple questions. To avoid this problem, start by setting expectations. “First things first, you need to be clear in what kind of response time your members should be expecting,” writes Krissy Conant. “This solution can look like an automated response email that goes to your members advising that you will get back to them within x hours (think 24- or 48-hour time spans).”

Other Links of Note

The business travel industry is evolving. The Next Web shares new trends to expect in 2018.

The last thing you want your organization to be known for is a data breach. Protect customer and member data using these tips from CMSWire.

Instagram captions can be harder to write than Facebook or Twitter. Riotly Social Media shares a few ways to write compelling captions.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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