Monday Buzz: Advocating on Social Media? Here’s What You Should Know

Social media platforms are powerful tools for advocacy, but constant algorithm updates mean your social strategy has to stay flexible. Also: How to make your new member webinar more beneficial.

Being nimble with your social media strategy is a must these days.

Constant news feed algorithm changes and platform feature launches make it necessary to frequently update your approach—especially if your organization uses social media as a key tool for advocacy.

In the wake of Facebook deprioritizing organic reach for Pages, one way a npENGAGE blog post suggests gaming the algorithm is by boosting posts by a small amount every day.

“Once people have engaged with one of your posts, they’re more likely to see you in their News Feeds in the days to come,” writes Colin Delany. “Boosting posts regularly to keep your day-to-day engage numbers up can help make sure that your supporters have a chance to see your truly important content when it matters.”

Delany also recommends experimenting with targeting parameters. “Many groups boost content to specific geographic areas or to people with specific interests or demographic characteristics,” he says. “Pro tip: if you want Congressional staff to notice something, try targeting Capitol Hill.”

In addition, the post provides guidance on optimizing content, influencer engagement, and cross-channel promotion.

Better Webinars

Do you include a webinar as part of your new member welcome process?

The MemberClicks blog shares a guest post from the Indiana Society of Association Executives for making your introductory webinar more informative and engaging.

Keep the session to under 30 minutes, so it doesn’t feel overwhelming for members. Be sure to introduce your staff and provide a short history of your group. And also inform members about your association’s publications. “While discussing the publications, you might even want to inform your new members how they can get articles, notices, member information, etc., published.”

Other Links of Note

No strategic plan in place yet? The Bloomerang blog offers up dozens of discussion topics to help guide a strategic board discussion.

All event pros want to keep their attendees happy and excited. BizBash offers up insights from the popular Intuit’s QuickBooks Connect Conference.

Providing oversight can be a tense experience. Here are a few ways board members can give feedback to association CEOs from the Barnes Association Consultants blog.

(mattjeacock/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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