Tuesday Buzz: Build a Story Arc for Your Meetings

How a greater focus on narrative can lead to more attendee participation at your meetings. Also: the best time to post across different social networks.

Have you considered adding a narrative arc to your meetings to spur more engagement?

“Unlike traditional conferences, participant-driven and participation-rich peer conferences have a conference arc with three essential components: Beginning, Middle, and End,” writes meeting designer and facilitator Adrian Segar. “This arc creates a seamless conference flow where each phase builds on what has come before.”

To get started, consider how you can improve the beginning of your meeting. During the opening of a meeting, he says to “allocate time to introduce participants to each other through a discovery process and then build a conference program that truly meets their wants and needs.”

After the discovery process, it’s time to discuss potential conference topics. “This phase employs various methods for participants to request or offer sessions to hold in the Middle of the peer conference,” says Segar.

Follow up topic discussion with session selection and scheduling.

When to Post

It shouldn’t come as a shock that most people use social platforms like Facebook, Twitter, LinkedIn, and Instagram for different purposes. So it’s safe to conclude that the best time to reach users on each platform may come at different times.

SocialPilot provides recommendations for the best times to post on each platform. During the week, SocialPilot suggests posting on Facebook at 3 p.m. on Wednesdays and 1 to 4 p.m. on Thursdays and Fridays. For Instagram, 2 a.m. or 5 p.m. any day of the week work best.

Other Links of Note

Are you contacting your donors too frequently? The Clairification blog reveals how to tell.

Does your organization use infographics in its marketing efforts? Here’s how you can make them even better from the pros over at the Content Marketing Institute.

Major gift donors are vital to fundraising organizations. In your search for more, the Neon blog explains how to use data to find them

(artisteer/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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