With more people buying drones, the Academy of Model Aeronautics launched an advertising initiative—Even the sky has limits. Know the drone laws.—to educate newer drone owners on how to fly, where to fly, and how to do it safely.

“The safety of the airspace is of the utmost importance,” said Chad Budreau, AMA’s public relations and government affairs director. “AMA members have harmoniously and safely shared the airspace with manned aircraft for more than eight decades. Our members know where and how to fly safely because they follow strict safety guidelines. Unfortunately, as drones have increased in popularity, many new people simply do not know the drone laws they must follow.”

The initiative, which includes a new website and video, gives clear instructions on the two legal ways to fly drones. Option one is obtaining a remote pilot certificate from the Federal Aviation Administration, while option two is flying within the safety programming of a community-based organization. But everyone who flies a drone should first register with the FAA.

AMA not only wants to educate the public about the laws but also inform them about the consequences—criminal fines—if they break the laws. AMA is also advocating for enforcement of these laws, and it’s among several other organizations that are pushing Congress to do the same.

“Any drone pilot flying without regard for the laws is unacceptable,” said AMA President Rich Hanson in a press release. “With drones becoming more popular every day, it is critical for the UAS community, the Federal Aviation Administration (FAA), and Congress to require people to follow these laws—and hold them accountable if they don’t.”

This advertising initiative is part of the larger Know Before You Fly campaign, which was launched in 2014 to circulate awareness on the safe and responsible operation of unmanned aircraft systems.

“The primary goal of this [new] campaign is to educate consumers who recently purchased or have an interest in drones about the two options to fly legally—and the consequences if they don’t follow the laws,” Budreau said. “We believe increased education is by far the most effective way to keep our skies safe for all.”

(YouTube screenshot)