Wednesday Buzz: Appeal to More Event Sponsors

Maximize your meetings and grow your revenue by attracting more sponsors. Also: Productivity secrets from the incredibly successful.

Event pros know that sponsors can help take your meetings to the next level, but finding the perfect ones can be a real struggle.

So, how can you nab the right sponsors? Delivering meetings that are rich experiences will prompt sponsors to chase you instead of the other way around. One way to do that is to “invest the time and effort in nurturing your community and keeping them engaged all year,” says the Event Manager Blog in its 2018 event sponsorship guide. “There needs to be a good reason to keep your community active and contributing, rather than just trying to build momentum in the lead-up to the event.”

You can also catch the attention of sponsors with a strong brand identity and by making sure your event is innovative and stands out.

In addition, you want to learn as much as possible about your audience and share relevant insights with targeted sponsors. “Before attempting a sponsorship sales pitch, planners should know specific information about the lifestyle habits of their event attendees,” says the post. Sponsors often care more about conversion than they do about reaching the most people possible.

Productivity Power

Everyone, including the hardest working among us, could use a few productivity tips.

A Forbes contributor recently asked hundreds of super successful people for their top productivity secret, and there’s bound to be some inspiration for you among the responses.

If you’re still using to-do lists, it may be time to scrap them for a fully fleshed out schedule. Most people are more likely to stick to a schedule than a list. In fact, try scheduling down to the minute.

“Average performers default to hours and half-hour blocks on their calendar,” writes Kevin Kruse. “Highly successful people know there are 1,440 minutes in every day and there is nothing more valuable than time.”

Other Links of Note

Fundraising events are a great way to raise money. Network for Good reveals how you can make the most of them.

New forces are changing the association landscape. Here are strategies for addressing emerging trends from The NonProfit Times.

Has your group considered launching an awards show? Here’s what you need to know from BizBash.

(marekuliasz/iStock/Getty Images Plus)

Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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