The National Beer Wholesalers Association is drawing attention to the scope of its industry in a new campaign, highlighting the many jobs it creates.
The organization that helps stock beer aisles in stores around the country wants to remind the world that the industry does more than deliver beer—it brings local jobs to local industries.
This week, the National Beer Wholesalers Association launched a campaign called Delivering Local Jobs, which draws attention to the 135,000 jobs the industry creates in multiple career tracks, including graphic designers, inventory specialists, receptionists, sales representatives, and truck drivers.
Those jobs represent $11.2 billion in salaries, and in the U.S., the industry drives $70 billion in GDP, $180 million in community impact, and around $13 billion in tax revenue.
In a news release, NBWA President and CEO Craig Purser said that the campaign is meant to highlight both this economic impact and the workers’ success in making it happen.
“Beer distributors may be best known for driving beer trucks down local streets delivering fresh beer to stores, restaurants and pubs, but they are doing more than keeping store shelves stocked and taps flowing—they also are building beer brands, generating unprecedented consumer choice and boosting local economies from coast to coast,” Purser said in the release.
The campaign, beyond showing the strength of the industry at both the national and state levels, also aims to put a human face on it. For example, a series of videos highlights professionals in the industry in every state and draws attention to the nature of their work, including the clip above that shows what an average morning looks like for a beer wholesaler.