Tuesday Buzz: Why Giving Days Are So Successful
How giving days harness a sense of urgency to spur donors into action. Also: Squarespace launches a new email product.
Nonprofits are looking for donations any day of the year, but what makes giving days—when an city, county, or organization hosts a daylong fundraising event—more effective than other fundraising efforts?
“There are many factors at play here, but a combination of city-wide advertising and a sense of urgency, competition and community seems to be the key to why giving days have been, and continue to be, so successful,” writes Randy Hawthorne in NonprofitHub.
A specific day allows organizations to count down to the event, creating time sensitivity. “Additionally, many giving day donations are matched by the host organization or an outside foundation,” says Hawthorne. “This adds yet another layer of urgency: If donors don’t get their money in by the end of the day, it won’t make as big of an impact.”
Squarespace Enters Email Fray
In a move to position the company as a one-stop digital shop for small businesses, the consumer web design company Squarespace is stepping into the digital marketing space with a new email offering.
“We’re going to keep trying to find those areas of opportunity where our customers have a need that would be better met on a single platform versus stitching together a bunch of different tools,” Squarespace Founder and CEO Anthony Casalena told Co.Design.
The email marketing space is becoming increasingly crowded and competition is heating up, and Squarespace’s offering, which is less expensive than MailChimp and similar services, could potentially spark a price war in the space.
Other Links of Note
Marketing automation is becoming more sophisticated. CMSWire shares the latest major trends.
Looking to personally spread the word about your organization’s mission? Here are a few tips for finding a speaking opportunity, from Get Fully Funded.
Is there a perfect SEO length for blog posts? Search Engine Journal says hundreds of factors go into Google’s search algorithm.
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