Money & Business

Wednesday Buzz: Finding Hidden Donors

By / Jun 20, 2018 (Bondariev/iStock/Getty Images Plus)

There are major donors hidden within your database, you just have to know how to sniff them out. Also: What’s standing in the way of gender diversity goals.

Just because someone hasn’t donated in a long time doesn’t mean they’re not a good prospect for a major gift. There are clues hidden within your database that can lead you to a big donation.

For instance, pay attention to the people who provide you with an updated mailing address—they’re interested in staying informed about your group, says Steven Shattuck in a new Bloomerang blog post.

Also, don’t write off people who criticize your organization. “Data from Target Analytics shows that donors who complain are retained at higher rates than donors who don’t complain, with even higher retention rates among those whose complaints you resolve,” writes Shattuck. “Engaged donors provide feedback because they’re invested in your organization!”

Diversity Obstacles

While many organizations have gender diversity goals, different barriers may prevent them from achieving them. The Association of Executive Search and Leadership Consultants recently asked member consultants who work in the area of gender diversity to identify barriers that stand in the way of institutions and individuals achieving gender diversity and inclusion.

Karen Greenbaum, AESC president and CEO, summarizes a few of the responses in a LinkedIn post.

Some pointed to unconscious bias as a factor, including how hardworking women are often perceived as difficult to work with, while hardworking men are regaled and held up. Or that when men have children, they are viewed as being more responsible, but when women have children, they are seen as a flight risk and less committed to work.

Other Links of Note

Have you checked in with your IT department recently? BizTech Magazine shares five questions you should ask.

People love to reminisce about days gone by. Event Marketer reveals how to leverage nostalgia to market events.

Facebook copies YouTube with new updates. The social giant is rolling out new live video features for content creators, reports The Verge.

Raegan Johnson

Raegan Johnson is a contributor to Associations Now. More »

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