Daily Buzz: A Clever Avocado Partnership

In honor of National Avocado Day, Avocados From Mexico helps Chipotle provide consumers with free guacamole. Also: Forbes reveals three trends that nonprofits need to prepare for.

Do you like guacamole on your burrito? Today, for National Avocado Day, the tasty condiment is free at your local Chipotle.

Avocados From Mexico, a nonprofit marketing arm of two avocado associations, Mexican Hass Avocado Importers Association and the Mexican Avocado Producers & Packers, teamed up with Chipotle to provide avocados for today’s free guac. But the deal is good only if you use the Chipotle app or website to order.

“Our fresh, homemade guacamole has a massive fan following–thanks in large part to the delicious avocados from Mexico we use to make it,” said Chris Brandt, Chipotle’s chief marketing officer, in a press release. “We want to show our love for the avocado and reward our customers’ guac obsession, and Avocados from Mexico is helping us make that possible.”

Nonprofit Trends

In an ever-changing world, not staying abreast of the latest trends can cause your organization to fall behind faster than you think.

Forbes shares three societal shifts that nonprofits need to prep for, including the rise of cryptocurrency.

Ashton Kutcher recently donated $4 million in Ripple’s XRP coins to The Ellen DeGeneres Wildlife Fund, but many organizations wouldn’t know how to handle a cryptocurrency donation if they received one.

“As with anything, there are pros and cons; however, as this currency becomes more and more common, it will certainly impact how gifts to nonprofits are made, so organizations need to be ready,” writes David King.

Other Links of Note

When it comes to cultural organizations, what are the most important benefits? Know Your Own Bone explains.

Looking to increase your organic search traffic? Search Engine Journal reveals how to do that using content marketing.

Do you ask for public feedback for new designs or logos? Firefox is showcasing two different design systems for its products and is allowing users to comment on their favorites, reports Ars Technica.


Raegan Johnson

By Raegan Johnson

Raegan Johnson is a contributor to Associations Now. MORE

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